Ahhhh, the infamous about page that causes everyone to question who they are and quickly shift through their life montage to find something fun to share.
I'll be honest: I would rather talk about you, how fired up I am to support creative entrepreneurs and beauty industry educators, and why I firmly believe you can create a massive impact and outcome from doing what you love…
But before we get there, it’s important to share where I started. So, let's get into it.
I'm a 15-year hairstylist turned podcaster, marketing agency owner, digital marketing educator, and international luxury marketing retreat host (say that five times fast)!
After returning from maternity leave about a decade into my career, I had to rebuild from scratch. I learned marketing from podcasts, free webinars, and other resources, which enabled me to build a full clientele and become self-employed within 18 months.
→ I became the go-to person for Instagram advice among my peers. Despite having fewer than 1,000 followers, I could network with other entrepreneurs and fill cancellations just by posting on stories. I consistently got clients from Instagram and had a reputation that led to exciting opportunities (like working on photoshoots + destination weddings) as well as business growth.
After attending a class, I had an AHA moment: many of my peers were overwhelmed and resentful of Instagram (and honestly, marketing as a whole)… Two weeks later, the world shut down.
I closed my behind-the-chair business and went full steam into my online education business and social media management.
I am nothing if not thorough, so the first thing I did is 1:1 coaching and managing social media for other business owners + brands to ensure my methods were repeatable. Once I realized they were, I launched marketing education for hairstylists.
The funny thing was… after launching my education business, I started getting approached by other beauty industry educators for content marketing help, mentorship, copywriting, and launch strategy. I realized quickly I had found my calling and the way I was going to make my impact. Helping OTHER educators create a massive positive change in their industry by getting visible and build a magnetic brand.
Now, I'm obsessed with helping creative entrepreneurs + beauty industry educators create freedom and opportunity in their businesses because I know firsthand how hard it can be without the right tools and guidance.
My whole goal is that we can…
→Turn chaos and confusion into clarity with personalized mentorship and guidance.
→ Develop a strong brand identity and implement effective marketing strategies that align with your vision.
→ Ditch overwhelm and know exactly what to post, how to sell, and who you are talking to (so you can get conversions).
→ Step away from the fluff and generic 'hacks' and step into a clear, concise, and foundational approach.
→ Build a brand you love and an income that gives you the freedom you desire.
Ok now, let’s get personal.
When I am not helping entrepreneurs build their brands, I am watching my son play football (soccer for my North American friends) or planning my families next adventure.
This always surprises people, but my favorite way to relax (if I can't be on a plane) is reading historical fiction or watching Game of Thrones. When I tell you I am obsessed with the Tudor + Renaissance eras, I am not kidding.
I also love to cook and am a total history nerd. Although I currently live in Canada, I am from England (and you can really tell anytime there’s a World Cup). Anything else you want to know? Just ask; I am as open as the books I binge-read!
XO Jodie
Where you might have seen me:
On Stage at the Modern Hairstylist Experience or the IBP Summit, The Authentic Brand Builders Podcast, The Feel Good Social Podcast, The Anxious Creative Podcast + Rock Your Business, The Empowered Salon Owner Online Membership, The Webshop Lounge, Branding + Marketing Coach for The Glass Ceiling Academy, Solopreneur Podcast + Exclusive Members Only Instagram Q & A for Independent Beauty Pros, Mane Mommas Podcast, She Makes Waves Podcast, Beauty + The Network Podcast, Backroom Beauty Talks Podcast, Shits + Glitter Podcast, Salon Chatroom Podcast, Guest Speaker at A Really Suite Summit, and The Beauty Business + Brains Summit.
“A mentor is someone who allows you to see the hope inside yourself.”
— Oprah Winfrey